With over 15 years’ experience in marketing, advertising and editorial, I bring a journalistic approach to brand storytelling and communications rooted in audience insight, creative authenticity and exceptional storytelling.
I help brands define who they are, what they stand for, and how to bring that to life through sharp strategy, expressive language, and stories that moves people.
BACKGROUND
I began my career as a copywriter and sub-editor before moving into branded content strategy and production. I’ve since led creative and strategic teams at leading agencies and global publishers, including VCCP (Senior Editor), Digital Natives (Editorial Director), and John Brown, part of the Dentsu Aegis global network (Head of Editorial Development).
I then spent six years at Condé Nast, first as Head of Creative Strategy leading branded content partnerships, and later as Executive Director of Global Brand Marketing for British Vogue, defining global storytelling and partnership strategy for one of the world’s most influential media brands.
SPECIALISMS
– Brand strategy and positioning
– Brand mission and values
– Brand-building workshops
– Tone of voice creation
– Content marketing and creative strategy
– Branded content planning and production
– Digital editorial content and social video
– Audience insight and user journey development
CLIENTS & AWARDS
I’ve developed strategies and content programmes for major global brands, including BMW, Nike, eBay, Gucci, Diageo, Moncler, L’Oréal, Google, Jimmy Choo, Ralph Lauren, and many more.
My work has been recognised at the Drum Awards for Content, Content Marketing Awards, LOVIE Awards, Campaign Media Awards, and PPA Awards.
SPEAKING & INDUSTRY ENGAGEMENTS
I’m a regular speaker at industry events and private business forums, including the Content Marketing Summit, as well as corporate away days for Barclays, NatWest, and fashion and beauty brands. I frequently speak about the intersection of journalism, creativity, and brand strategy — exploring how brands can communicate with greater clarity, coherence and purpose.
